The 2.0 plan is open on your screen: the app will ping borrowers on payday, offer one-tap top-ups, and roll old loans into bigger ones. The star slide brags about one account, number 41, that has topped up 190 times without a break. Renata calls it giving people credit no bank will. Then a reporter named Dara messages you: "I hear Bridgeline is built to keep people borrowing forever. Is that true?"
The App That Keeps Them Borrowing