The dilemma

You are sitting across from your editor. A new poll shows a 6-point swing driven by the video. Your verification team says they are 90% sure it is a deepfake but need 24 more hours to be certain. Your editor says: '{{NAME}}, we either lead the news cycle or we chase it. What do we do?'

Your options

1. Publish now with a clear disclaimer that verification is ongoing. Speed saves more people from being deceived.
2. Wait the full 24 hours. If you publish something wrong, you become the next disinformation story.
3. Post a short alert on your personal social media flagging it as likely fake while your team finishes the full piece.